Brainfreeze

Brainfreeze the strange phenomenon. I did not know about it until I had met Chris and tasted my first Slurpee last year in Singapore. Still I did not experience it my self. Now as I did some research, I found out that there are even webpages about it and that in fact the term "Brainfreeze" is registered term by 7-Eleven where you can by the frozen Slurpee beverages.

Some "brainfreeze" facts:

•Brainfreeze is an intense stabbing headache-like pain that occurs after consuming something cold, and it affects about 30 percent of the population.

•7-Eleven registered the term "brainfreeze" in 1994 to communicate the painful joy of drinking a frozen Slurpee beverage.

•Brainfreeze is also known as an "Ice Cream Headache", and "Frozen Brain Syndrome"

•The pain of brainfreeze begins a few seconds after the rapid ingestion of cold foods or beverages (such as ice cream or slurpees or yellow snow)and peaks in 30-60 seconds, and can last up to 5 minutes.

Maybe these facts explain why Chris likes Slurpee´s so much:

• Canadians purchase over 30 million Slurpees every year (Chris is Canadian)

• The top five Slurpee cities are:

1. Winnipeg
2. Calgary
3. Regina
4. Detroit
5. Edmonton

(Chris has lived in two of these cities)

• The first 7-Eleven in Canada was opened in Calgary, Alberta

Other interesting facts:

• Today, more than 11.6 million Slurpee drinks are consumed every month worldwide.

• The average Slurpee drinker age is 29 years

If you want to know more:

http://www.myslurpeecup.com/brainfreeze.html

http://www.thebrainfreeze.com/